User Research
Product Design
Brand identity
These days, with the appearance of many electronic wallet applications along with non-cash payment trends in Hong Kong, users have to use different e-wallet applications at the same time to pay for different services.
There is a need for personal and family financial management that has not been met. People have to track their expenses manually, which is quite time-consuming. And they have to use multi apps for checking out different kinds of bills.
Therefore, wealfee is an app for users to integrating, splitting, and reviewing all their transactions daily, which allowing the user to track their expenses, incomes, and transactions easily.
Payment habit
With the appearance of many e-payment methods, the number of the non-cash transaction were increasing from 2018.People would like to use digital payment rather than cash.
Payment method in different countries
In Hong Kong, 45% of people prefer to use credit cards for offline payment, which is the majority among all of the payment methods.
Digital payment trend
Because of COVID-19, people would prefer online shopping rather than physical, which increases online payment from 24% to 47%.And users uses credit cards as their majority payment method.
To quantify the data collected from the interviews I conducted an online survey. The questions were based on habits, motivations, and challenges while using traveling mobile applications, creating and using trip itineraries.
To quantify the data collected from the interviews I conducted an online survey. The questions were based on habits, motivations, and challenges while using traveling mobile applications, creating and using trip itineraries.
I have tried to interview different people from different backgrounds (Age, Gender, Occupation, shopping habits...).
Guiding Questions:
- What is the most expensive for you?
- Do you have experience in eshopping?
Will you record your expenses?
- What method?Your payment method?- How many credit cards did you have?
- Do you have the experience to split a bill with others?
- Can you reach your financial goal every month? Why?
These are the low-fidelity wireframes I created by miro. By using wireframe, it helps me organize the app layout and flow rapidly.
I have created a UI guideline from scratch, by identifying the logo, colour, font, graphic element and icons.
Splash screen animation
How to add transaction?
How to split?
How to add family member?
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